LIVING CREATOR

NOT JUST CHORES. A WAY OF LIVING.

A Korean kitchen brand for our generation, selling since 2019.

HOUSEWORK, WITH TASTE. · BRING COLOR TO YOUR LIFE. · HOUSEWORK, WITH TASTE. · BRING COLOR TO YOUR LIFE. ·

HOW IT STARTED

Our phones get redesigned every year. The things we use to keep house had barely changed since our parents' time. Why should housework still feel like a duty?

LIVING CREATOR is our answer: everyday things, made for our generation and our taste.

WHAT WE BELIEVE

Less duty.
More you.
Every day.

  1. Same chores.
    A little more fun.

    Lunch to pack every night. Leftovers to put away all week. We can't do them for you. We can make them brighter.

  2. A home that looks like you.

    Open the fridge and see colors you chose, not a stack of mismatched takeout tubs. Small choices that make the whole place yours.

  3. Cheering you on, every single day.

    Hwaiting is how Koreans say “you've got this.” Iced coffee in hand, lunch packed, out the door. Hwaiting!

01 · FOR OUR GENERATION

Housework, with taste.

Our generation works two jobs, cooks in small kitchens and still wants the everyday to look like us. In Korean, whoever runs the home gets called jubu, a word for a duty, not a person. We think they deserve a better title: Living Creator, anyone who adds their own taste to the everyday. So we make the lunchbox, the leftover container and the coffee holder in colors you would actually pick.

Shop the Starter Set
Smiling woman in a bucket hat with an iced coffee straw

01

Two jobs, small kitchens

We make things for busy homes: two working parents, kids and not much counter space.

02

Home food, packed fast

Real food from home should not take a whole evening to pack, store and carry.

03

Taste in every chore

The things you use every day should look like you picked them, so every series shares the same color names.

02 · A DAY WITH US

Lunch at noon. Fruit at three. Dinner at eight.

Noon: lunch out of a KEEPER TEN. 3 p.m.: cherry tomatoes out of a KEEPER POT. 8 p.m.: last weekend's rice out of the freezer in a PushLock, warmed up for dinner. Every product we make starts as one of these moments.

Shop by routine
KEEPER LONG lunchboxes and mini sauce containers EVERYDAY

03 · THE ROAD SO FAR

From one Korean web store to shelves abroad.

We did not start big. We started with a web store in Korea and customers who kept asking for one more color.

  1. Silicone food wrap stretched over a glass jar
    2019

    First orders

    Our first product, a silicone food wrap, goes on sale in our Korean web store.

  2. PushLock container with pasta, a salad behind it
    2020

    PushLock

    The collapsible silicone container goes on sale. 300,000+ have sold since.

  3. KEEPER TEN lunchboxes stacked in every color
    2023

    KEEPER TEN

    Our stainless lunchbox launches in Korea, in a full range of colors.

  4. KEEPER BAG silicone zipper bags
    2023

    KEEPER BAG

    Our silicone zipper bag comes back with a wider opening, in 15 colors.

  5. KEEPER POT in nine color pairs
    2024

    KEEPER POT

    The fruit container with a built-in strainer launches, and we begin exporting to Hong Kong.

  6. LIVING CREATOR display at 212 Kitchen Store, Japan
    2025

    Japan and Seoul

    Our products reach shelves in Japan, at LOFT and 212 Kitchen Store. At home, we build a booth at DDP Design Fair in Seoul.

  7. KEEPER LONG lunchboxes packed with kimbap
    2026

    KEEPER LONG

    A long stainless lunchbox, made for kimbap and sandwiches.

  8. MYTUM tumblers in many colors
    2026

    MYTUM

    A small tumbler you can mix and match, body and lid.

  9. KEEPER TUM cup holders in four color pairs
    2026

    KEEPER TUM, and California

    KEEPER TUM launches, and LIVING CREATOR USA starts shipping from California.

THE FAMILY IN KOREA

There's more where KEEPER TUM came from.

Back home in Korea, LIVING CREATOR makes things for the whole day: lunch, leftovers, coffee, cooking, even the cloth you wrap it all in. Six of them ship from California today. The rest live in Korea, for now.

Ships from California

Only in Korea

  • KEEPER BAG silicone bags filled with food

    KEEPER BAG

    지켜백

    Silicone zipper bags, bowls and cups.

    Korea only
  • A pink MYTUM held in one hand

    MYTUM

    마이텀

    A mini tumbler. Mix any body with any lid.

    Korea only
  • ROUND LOCK glass containers on a table

    ROUND LOCK

    동그락

    Round glass containers with colorful lids.

    Korea only
  • Bear-shaped KEEPER COOL ice packs

    KEEPER COOL

    지켜쿨

    Bear-shaped hard ice packs for the lunch bag.

    Korea only
  • LVCRSSAM wrapping cloths in six patterns

    LVCRSSAM

    리크쌈

    A Korean wrapping cloth you never have to tie.

    Korea only
  • KEEPER DANG rice pot with vegetables

    KEEPER DANG

    지켜당

    A two-tone rice pot with a steamer basket.

    Korea only
  • LICLERY folding spork in a bear-shaped case

    LICLERY FOLD & GO

    리크러링

    Fold-up cutlery that clips onto your bag.

    Korea only
  • LVCR COOK TRAY trays stacked in colors

    LVCR COOK TRAY

    리쿡트레이

    Cooking trays that stack and mix by color.

    Korea only

80,000+ people follow LIVING CREATOR in Korea. Come see what's new there.

@livingcreat.or Korean store

Their kitchens, their taste.

Photos by creators who use LIVING CREATOR at home. Shared with their permission.

  • Photo by @unijeni: KEEPER POT
    Photo · @unijeni
    KEEPER POT
  • Photo by @witty__home: KEEPER TEN · KEEPER POT
    Photo · @witty__home
    KEEPER TEN · KEEPER POT
  • Photo by @soo.__.u: KEEPER TEN · KEEPER POT
    Photo · @soo.__.u
    KEEPER TEN · KEEPER POT
  • Photo by @liberte_living: KEEPER TEN · KEEPER POT
    Photo · @liberte_living
    KEEPER TEN · KEEPER POT

In their words.

Real reviews from our Korean store, translated.

  • ★★★★★
    “This size feels just right for one full meal”
    Verified buyer · Jan 2026
    KEEPER TEN
  • ★★★★★
    “An everyday essential. On weekdays I bring snacks to the office, and on weekends it comes along for the gym or a walk”
    Verified buyer · Apr 2026
    KEEPER POT
  • ★★★★★
    “I bought it as my child's lunch box. It's cute and long and the size is just right.”
    Ko A. · Apr 2026
    KEEPER LONG
  • ★★★★★
    “The color range meant I could pick exactly to my taste.”
    Hong M. · Jun 2026
    MYTUM

04 · WHO WE ARE

A small team in Korea. A warehouse in California.

“Watching my wife do the dishes, I wondered why housework had to feel so dull. Beauty and fashion had their creators; keeping house had none. So I named the company after the people I wanted to make things for.” Elon Wonjoong Sung, founder. Most of our team is in their thirties and keeps house too. If a product does not work in our own kitchens, we do not launch it.

LIVING CREATOR booth at DDP Design Fair, Seoul SEOUL, 2025

01

Designed in Korea, shipped from California

Designed in Korea. Every U.S. order ships from our warehouse in Orange County, California. No customs, no three-week wait.

02

30 days, no forms

If it arrives damaged or not what you ordered, send a photo and we replace or refund it. Thirty days for everything else.

03

Say hello

cs@livingcreator.com, business days 9 to 6 Pacific.

YOUR TURN

Come be a Living Creator with us.

If you've ever picked a lunchbox for its color, you're already one of us. Bring one color you love to one chore you repeat.

  1. Start with one piece

    Lunch, coffee or leftovers. Pick the one you do most and start there.

    Find your first piece

  2. Show us your everyday

    Packed a lunch you're proud of? A shelf in your colors? Tag @livingcreator.us. We'd love to see it.

    Open Instagram

  3. Follow for new colors

    We post new colors on @livingcreator.us. Follow along and find the one that feels like you.

    Follow us

BRING COLOR TO YOUR LIFE.

You've got this, Living Creator. Hwaiting, every day!

Shop the Starter Set