YOU ARE NOT DOING HOUSEWORK.

You are creating your everyday. 당신은 주부가 아니라 리빙크리에이터입니다.

BRING COLOR TO YOUR LIFE. · YOU ARE CREATING YOUR EVERYDAY. · BRING COLOR TO YOUR LIFE. · YOU ARE CREATING YOUR EVERYDAY. ·

WHY WE EXIST · 우리가 만든 이유

Packing lunch. Storing tomorrow's dinner. Carrying the morning coffee. The daily stuff used to be gray. We wanted to make it colorful, useful, and a little bit yours, so that repeating days still feel like your days.

당신은 주부가 아니라 리빙크리에이터입니다. You are not doing housework. You are creating your everyday.

01 · THE IDEA

We wanted to make your kitchen more fun.

LivingCreator started in Korea with one line: 당신의 주방을 더 즐겁게 만들고 싶습니다. The daily stuff, packing lunch, storing tomorrow's dinner, carrying coffee, was gray. We made it colorful, useful, and a little bit yours.

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DESIGN BOOK

01

반복되는 일상이 즐거워지는 경험

Repeating days should still feel good. Every product starts from a routine we do ourselves, then asks how it could feel lighter.

02

매일의 살림이 더 예쁘고, 즐겁고, 나다운 일

Pretty, fun, and yours. Twenty colors are not decoration; they are how you make a shelf look like you.

03

살림을 통해 당신의 일상이 빛나기를

We want your daily life to shine through the way you keep house. That is the whole brand.

02 · THE SYSTEM

Four routines. One shelf.

Store, Cook, Pack, Carry. Every LivingCreator piece belongs to one of the four, and the colors are shared across all of them, so a PushLock, a KEEPER TEN and a MYTUM sit together like one set.

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ROUTINES

03 · THE NAMES

KEEPER, LVCR, and a few Korean words.

지켜 (jikyeo) means ‘to keep’, so the lunchbox is KEEPER TEN and the tumbler is KEEPER TUM. 리크 (LVCR) is short for Living Creator, so the cutlery case is LVCRLERY and the wrapping cloth is LVCRSSAM. ZIGGLE ZIGGLE is the sound of grilling. YORI JORI is ‘this way and that’ in the kitchen.

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